III. Guidelines

END-USERS

I see the obligation to…

• Follow accessibility guidelines to make sure my designs are not excluding or discriminating anyone
• Exclude harmful and negative stereotypes that could harm society
• Base my designs on accurate data and facts
• Find the most suitable medium to present my designs while protecting the environment

CLIENTS

I see the obligation to…

• Provide the best work I can produce
• Treat them with respect and agree on a fair fee for both parties
• Avoid working on assignments that create a conflict of interest between clients or myself
• Keep clients’ projects’ confidential unless I have their approval

MYSELF

I see the obligation to…

• Work on projects with clients that respect me and the value of my work
• Turn down clients whose work is morally unacceptable to me
• Provide work that meets high quality and ethical standards
• Treat design with caution as it’s a powerful and influential tool 

CO-WORKERS

I see the obligation to…

• Treat others as I would wish to be treated in the same situation
• Support fair and open competition and acknowledge when other designers are a better fit for a project
• Never take credit for someone else’s designs or creative concepts and strategies
• Give constructive feedback to fellow designers and opt they would do the same for me

VENDORS

I see the obligation to…

• Treat them with respect and agree on a fair fee for both parties
• Allow them to pitch for a project to keep and develop stronger relationships
• Be respectful of their work, resources and never take advantage of their time
• Recognize great work and recommend them to others

SOCIETY

I see the obligation to…

• Be open to different points of view, backgrounds, and cultures, and avoid negative stereotyping
• Create designs that bring positive outcomes to society
• Reject projects that may be harmful to society or the environment
• Be mindful of the environment by minimizing the use of unnecessary resources