III. Guidelines
END-USERS
I see the obligation to…
- Follow accessibility guidelines to make sure my designs are not excluding or discriminating anyone
- Exclude harmful and negative stereotypes that could harm society
- Base my designs on accurate data and facts
- Find the most suitable medium to present my designs while protecting the environment
CLIENTS
I see the obligation to…
- Provide the best work I can produce
- Treat them with respect and agree on a fair fee for both parties
- Avoid working on assignments that create a conflict of interest between clients or myself
- Keep clients’ projects’ confidential unless I have their approval
MYSELF
I see the obligation to…
- Work on projects with clients that respect me and the value of my work
- Turn down clients whose work is morally unacceptable to me
- Provide work that meets high quality and ethical standards
- Treat design with caution as it’s a powerful and influential tool
CO-WORKERS
I see the obligation to…
- Treat others as I would wish to be treated in the same situation
- Support fair and open competition and acknowledge when other designers are a better fit for a project
- Never take credit for someone else’s designs or creative concepts and strategies
- Give constructive feedback to fellow designers and opt they would do the same for me
VENDORS
I see the obligation to…
- Treat them with respect and agree on a fair fee for both parties
- Allow them to pitch for a project to keep and develop stronger relationships
- Be respectful of their work, resources and never take advantage of their time
- Recognize great work and recommend them to others
SOCIETY
I see the obligation to…
- Be open to different points of view, backgrounds, and cultures, and avoid negative stereotyping
- Create designs that bring positive outcomes to society
- Reject projects that may be harmful to society or the environment
- Be mindful of the environment by minimizing the use of unnecessary resources
