posted in: UX case study 1 | 0


I interviewed a few people who usually order food at work. The goal was to explore the entire ordering process from deciding what to eat to adding a meal to the cart and check out process.

To discover pain points in the user experience of the popular food delivery apps, I interviewed a few people from my job who usually order food for lunch. I wanted to capture how people with varying diets use and interact with different apps. I interviewed five people in their 20s and 30s, who use Uber Eats, and Seamless and have dietary restrictions. I then gave them tasks to perform in the app of their choosing and observed their behavior.

TASK SCENARIO 1 — Look for a healthy meal that offers delivery in each of your favorite delivery apps. Describe the steps that you see and the choices you are making.

TASK SCENARIO 2 — If you were following a stricter diet such as vegan, can you find any options that appeal to you? Describe the process you see while looking for options.

I listened to my interviewees and took notes mostly. I observed their gestures and body language. I also did a few sketches after the sessions to remember critical moments of the conversations. 

The conclusion was eye opening. All of the people I interviewed took a long time to find a meal that followed their diet. The filter sections where not meeting their needs and the visual design was confusing as it was displaying an array of options, non of which were what they were looking for.



Requirements > Interaction design > Transaction flow


I created a user persona to help me understand and communicate who I wanted my app design to target. Based on research and interviews, I added their motivations, goals, and behaviors.


An easy and convenient way to eat healthy at work when she doesn’t have time to meal prep.

She would love to be able to order delivery food without having to worry about the calories or being tempted with greasy, unhealthy food.

Pain points
At work, she’s swamped and often doesn’t have time to eat or grabs whatever she finds in between meetings. Many of her coworkers order delivery food, but it’s usually not a healthy option.