UX CASE STUDY


Overview—People with dietary restrictions have trouble searching and filtering for foods on food delivery apps.

The challenge
Through research and user testing, I found that users with dietary restrictions like vegans who were trying to order delivery food were discouraged and confused as to which items were vegan in apps such as Uber Eats and Seamless. In this case study, I design the flow to meet the standards of people who are on a diet or have a dietary preference to confidently order food that fits their nutritional standards.


Pain points—How users following a diet or with dietary restrictions are struggling to order food.

Below are the research and design process for the new design that will meet and solve the needs of people who are on a diet or have a dietary preference.


THE DESIGN PROCESS

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People who are on a diet or have a dietary preference often have a hard time searching for food that fits their needs. WHY IS IT A PROBLEM? As a vegetarian myself, it’s frustrating when I need to order delivery. … Read More

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I interviewed a few people who usually order food at work. The goal was to explore the entire ordering process from deciding what to eat to adding a meal to the cart and check out process. To discover pain points … Read More

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Synthesis — Two Main themes: 1. Users need an easy and convenient way to order food when they don’t meal prep and still be able to stick to their diet or dietary preference. 2. Most food delivery apps don’t have … Read More

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USER EXPERIENCE ECOSYSTEM EcologicalSimilar look and feel as many of the popular food delivery apps. Emphasis on allowing users to pick and order foods that follow their dietary needs. InteractionSimilar usability features to other food delivery apps such as scrolling … Read More

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Once I created a set of low and high-fidelity wireframes to test out with real users. To test the prototype, I focused on the three main themes gathered from research and the user persona. NeedsAn easy and convenient way to … Read More