posted in: UX case study 1 | 1

VALIDATE


Once I created a set of low and high-fidelity wireframes to test out with real users. To test the prototype, I focused on the three main themes gathered from research and the user persona.

Needs
An easy and convenient way to eat healthy at work when she doesn’t have time to meal prep.

Wants
She would love to be able to order delivery food without having to worry about the calories or being tempted with greasy, unhealthy food.

Pain points
At work, she’s swamped and often doesn’t have time to eat or grabs whatever she finds in between meetings. Many of her coworkers order delivery food, but it’s usually not a healthy option. 


THE PROTOTYPE


QUESTIONNAIRE FOR USER INTERFACE SATISFACTION (QUIS)

Obstructive⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚫️Supportive
Complicated⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚫️ ⚪️Easy
Inefficient⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚫️ ⚪️Efficient
Confusing⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚫️ ⚪️ ⚪️Clear
Boring⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚫️Exciting
Not interesting⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚫️Interesting
Conventional⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚫️ ⚪️Inventive
Usual⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚪️ ⚫️Leading edge

THE RESULT

With the new delivery app design, people who are on a diet or have a dietary preference can order food successfully and while having the same convenient experience as anyone else.

One Response

  1. Claudia Angel
    |

    […] This is awesome! I love the addition you made by integrating the fitness app. From a user’s perspective, having these two apps integrated would be a huge benefit. I think this creates a huge opportunity for the app owner as well. Having data on when users are working out provides insight into the perfect timing to send them deals and reminders for the delicious food they can order when they are most likely to be hungry! — Antonia VALIDATE > […]