The goal of this project was to design and develop a compelling brand identity and website for When + How, positioning them as a premier agency that helps businesses respond to crises and opportunities at ‘the speed of culture.’ The project included crafting a modern, professional logo and a cohesive visual identity that reflects agility, expertise, and trust. The website was designed to be customer-focused, highly informative, and user-friendly, ensuring seamless navigation for Fortune 500 companies, corporations, and private institutions seeking rapid-response solutions.
This very second, you could be missing out on a chance to raise your brand’s impact, visibility, and ROI. In the age of social media, the edge goes to brands that can act at ‘the speed of culture.’
When + How wants to position their brand as an agency that helps companies streamline and accelerate reaction time, processes, and approvals. They provide resources and training for teams to respond to a crisis or opportunity in 24 hours or less. The website needs to be customer-focused, highly informative, and user-friendly.
In the age of social media, crisis needs to be taken more seriously than ever before. Therefore, solutions need to be stronger and create faster results.
When + How will help clients respond to a crisis or opportunity in 24 hours or less.
UI Kit
The client had a clear vision for her logo—something timeless, simple, fun, and elegant. To complement the design, I selected a vibrant color palette, classic typography, and striking photography, creating a bold, recognizable brand.
Components